It’s not even a question, but, it’s a lesson that I need to take to heart and to practice, if I’m going to increase the visibility of my novels in the online world.
Blogging is the one of the easiest ways to create new web content, and blogs are often better designed for search engine optimization and linking.
Bottom Line: To help improve your traffic, you need to blog meaningfully, and frequently.
This article from HubSpot describes some adhoc research that bears out the concept:
HubSpot.com: Want More Web Traffic? Blog More Often!
Some of the reader’s comments in this article remind you that Twitter can be a useful promo method as well (e.g. Post a blog article, and then tweet about it to help draw traffic to it).