New Home, New Look, New Approach

Officially, here it is:

My new fiction website is launched!

ejohnlovebooks.com is the new focal point for my works of fiction, including Owe Nothing, my novel about Jack Owen’s life in Vancouver.

On my new site, I’ve tried to provide you with an introduction to myself and my background, both as a writer and as a designer. Of course, there are descriptions of my first novel, Owe Nothing, including reviews from readers.

This site is built around the WordPress blogging platform, which means that it will always stay well-organized, be easy to search and navigate, and be easier to keep updated with new information.

Now, to get the word out, and make ejohnlovebooks.com into  the destination that it needs to be!

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Owe Nothing: Taking Writing and Marketing to the Next Level…

Ah, Spring. A time for growth, renewal, and positive change. And spring cleaning.

My personal web presence at www.ejohnlove.com has been in play since 1998, and over the years, it has been the home of all of my online personal shrines and pet projects, not the least of these is “True Life”, my personal family memoirs project.

Creating Characters, and a world…

In 2002, during a particularly bleak period of unemployment, I reacted to my frustration and lack of control with a familiar and comfortable escape into fiction. However, instead of reading spy novels, comics or graphic novels, I began my first attempts at writing fiction. Scribbling in my notebook on the edge of my bed during the late nights and early morning hours, I created a cast of characters and a world through which I could tell stories that spoke about the events and values of my personal life.

I created a mythical family and friends – composites based upon real people. Jack Owen and his family, friends, his motel home, and his fictionalized Vancouver-Kingsway neighbourhood all resulted from this. After seven years, countless Starbucks runs, and seemingly endless paragraph-by-paragraph writing and editing sessions, my first novel, Owe Nothing, finally came into being in April 2009.

September through October of 2002 turned out to be an incredibly productive time for me. Not only then did I begin writing the first scenes of Owe Nothing, but I also developed basic outlines for many of the characters who appear in the novel, and a few who don’t.  This burst of activity, seemingly automatic in nature, spurred further ideas for related stories, all of which could occur at different times within the same world as Owe Nothing. I was sketching out a new world inside my dog-eared, spiral-bound notebook.

My second novel, The Two Sisters (currently in progress towards a first draft), was originally sketched out as a short story outline in 2002. Not long after Owe Nothing launched online with Trafford in April 2009, I revisited my notes for Two Sisters and started trying to flesh out the story. It was around this time that I realized that I might actually have a second novel in me, and maybe even a third one after that. I realized that this fiction writing thing was starting to become a major preoccupation, and that perhaps I should consider developing it into more of an occupation.

Taking my book marketing to a new level…

In the first year since the publication of Owe Nothing, I’ve confined my marketing and sales efforts to anything I can accomplish online, particularly in some sort of semi-automatic manner. From this came a Facebook page, AdWords ads, one hundred Twitter tweets, and promoting and linking my old fiction page (http://fiction.ejohnlove.com) in directories, blogs and message boards all over the web. I tried a number of tactics. While these may have helped somewhat to get me web visitors, none of them seemed to result in any actual sales (if Trafford’s records are to be believed, anyway). I began to feel as if I were flailing around ineffectually, so I decided to find myself some good advice.

Nowadays, I’m taking counsel from a book marketing pro, and thinking more about the future of Jack Owen, the character, and of E. John Love, his official biographer. It has become the right time to move Jack and the “Owe Nothing Universe” off of my personal hobby site, and to develop a separate new web presence – one that gives Owe Nothing and any related stories the focuses they need and deserve.

It’s time…

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Writing the novel was fun! Marketing it… not so much.

…but that’s life, right?

In my naivete, back in the heady days April 2009, I imagined that the act of publishing my novel “Owe Nothing” would automatically bring some level of attention, and – more importantly to me – some new readers.

Money is great, but to me, it’s a by-product of the other success: popularity.

Back in 2008, as I slowly reached the final editing stage and started thinking about the publishing process, I wondered how and if my little book would make some kind of splash in “the market”. I barely understood what “the market” is, much less had a plan for penetrating it successfully.

(Hm. Let me rewrite that last bit…)

…much less had a plan for joining it successfully.

(That’s better.)

A few things I’ve learned or opinions I’ve formed since April 17, 2009, when my book first went live on the Internet:

  • I probably expect too much from the webbed world, for my sporadic e-marketing efforts. As with my personal web projects, I am throwing a pebble into the sea, not a boulder. The initial splash and it’s ripples won’t be noticed amidst all the other motion of the ocean.
  • In many ways, it is the author or their personality or reputation that are being marketed, more than the work itself. Am I prepared to market myself in this way? I’ve certainly had a life worth telling. Is that the hook that will get people’s attention?
  • I only need between 100 to 1000 fans. There are, I don’t know, millions of authors out there, vying for attention! Good god – how would I ever be heard in a room that size? I am trying to find smaller groups, more targeted to me and my stories. “Sniper marketing”, instead of a weapon of mass promotion. (Gee, I hate that metaphor.)
  • Physically, books have a long lifespan. In popular terms, less so, unless you can stir up their relevance in some way. A book can be a flash in the media, and then linger in old age in discount bins and archives for many years. Maybe all I can hope for is that copies of my book will outlive me…
  • I want feedback, commentary and reviews. Me and my jangly nerves survived the critiques back in art school. I’m ready. This is all part of the growth and refinement process. But, I must go outand make an effort to solicit the feedback I need. It won’t come to me, and many ways, won’t come for free.
  • At the end of the day, the story’s the thing. I’m not in this to be a marketer or a salesman for my own wares. I’m in this to try and affect people and connect to them by telling my own story, thinly veiled behind some entertaining avatars.
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