As Creative Director or Art Director for a number of high-tech firms, I’ve enjoyed creating company brands, marketing collateral and office stock, and artwork for large signs, device cases and labels. I was often the glue between an engineer’s blueprint and a marketing director’s strategy, turning ideas into physical brands in whatever format, media or scale the job required.
Product Banner Ads
AirPatrol Reseller Email Campaign
Wireless Location Manager Tradeshow Backdrop
On-demand Install Disc Design and Duplication
AirPatrol WS1000 Sensor Label
Sentry Telecom Corporate Image
VanCity Home Banking Console Artwork
AirPatrol Reseller Email CampaignFor AirPatrol's Reseller Partner email campaign, I designed an HTML template and graphics to portray a clean and professional look and feel that matched the company's corporate image. I managed the subscriber list in Vertical Response, wrote copy and prepared graphics for each monthly issue.
Wireless Location Manager Tradeshow BackdropFor their 2008 tradeshow promotions, I updated AirPatrol's five-panel magnetic backdrop by revising their current art with new product imagery and wording that reflected their current message. I picked a local shop to produce the job digitally in order to keep costs low and turn-around times speedy.
On-demand Install Disc Design and DuplicationI created a range of disc artwork for AirPatrol's software packaging. Software discs were burned and printed in-house on-demand in order to keep costs low and turn-around times as rapid as possible.
AirPatrol WS1000 Sensor LabelFor AirPatrol's WS1000 WiFi Sensor, I designed a number of three-colour vinyl face plates. Using Illustrator, working from the manufacturer's technical drawings, this label required curved edges and a fit that was precise to better than 1/32 of an inch.
Sentry Telecom Corporate ImageTo enhance Sentry Telecom's corporate image, I redesigned their logo, keeping the symbol of the lion as guardian, while incorporating a sharp, industrial style and a sleeker typeface. The new logo was added to all company collateral, product packaging, and exterior signage.
VanCity Home Banking Console ArtworkIn 1994, VanCity Credit Union offered North America's first TV-based home banking platform. As the Art Director for TVI Interactive, I designed a vinyl label for the handheld controller and the case art for the TVI Modem/Remote, a custom modem and InfraRed receiver.
Logo DesignsAs a freelancer and as Art Director for TVI Interactive, I helped to develop a number of brands. I did initial concept sketches, mockups, led idea sessions, and worked with inside or outside designers to develop logos, mottos, and brands. I often oversaw implementation in printed or electronic formats.
<!– [ EasyGallery key='12' ] –>